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BRIT AWARDS 2022
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BRIT AWARDS 2022
WE PARTNERED WITH THE BRIT AWARDS AND SERENADE TO CREATE THEIR FIRST EVER ECO-FRIENDLY NFT COLLECTION
WE WERE TASKED TO CONCEPTUALIZE & CREATE THIS YEARS BRIT AWARDS NFT COLLECTION.
WE CREATED A SET OF 13 UNIQUE NFT’S BASED ON THE AWARD WINNERS WITH EACH AWARD BEING REPRESENTED BY A COLOR. THE GROUNDBREAKING INITIATIVE OFFERED MUSIC FANS THE CHANCE TO OWN A PIECE OF MUSIC HISTORY, AS WELL AS GET CLOSER TO THE WINNING ARTISTS BY OWNING AN OFFICIAL DIGITAL COLLECTIBLE ASSOCIATED WITH THE SIGNIFICANT CAREER MILESTONE.
ALL PROCEEDS FROM THE SALE WERE DONATED TO THE BRITS TRUST, SUPPORTING YOUNG PEOPLE IN MUSIC. THE NFT’S WERE MINTED USING SUSTAINABLE TECHNOLOGY MAKING THEM ECO-FRIENDLY.
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